Case study · B2B FinTech
Converj: making B2B payments feel like one click
Designing the landing page and core product for a bank-issued Treasury Card - giving buyers extra time to pay and suppliers same-day cash - built in one week.
Role
Lead Product Designer
Created
2023
Timeline
1 week
Company
Converj
What I worked on
- Landing page design
- Core product screens
- Payment flow UX
- Web + mobile
Converj is a B2B payments platform, issued with partner banks, that lets buyers extend payment terms through a Treasury Card and lets suppliers get paid early - without either side taking on new debt.
The challenge
Buyers and suppliers want opposite things from the same invoice
Buyers want more time to pay. Suppliers want to get paid sooner. Converj needed a product that gave both sides what they wanted, on rails a bank would actually approve - and it needed to exist in a week, before the first pilot-bank meeting.
The approach
Designing around the bank's own workflow
Converj ships white-labelled inside partner banks' own platforms - ICICI Bank, Aditya Birla Capital. Every screen had to read as the bank's product first, Converj second: their logo, their colour, their existing information hierarchy.
One card, two outcomes
The same Treasury Card either extends a buyer's payment term or pays a supplier early, depending on who initiates it. Reusing one component - and one mental model - for both sides is what made a one-week build realistic.
The landing page
Explaining a financial product in cards, not paragraphs
Early payment, dynamic discounting, the buyer-seller flow, and the analytics behind it - broken into cards a finance lead can scan in a minute.
The product
Nine screens, from the morning dashboard to the 9:30pm checkout
From the overview a bank's finance team opens every morning, to invoicing, to the payment and repayment flows buyers and suppliers actually touch.
Pay Later or Pay Early - the same schedule, read two different ways.
The surcharge for extending a term, shown inline - never a hidden fee.
Paying on mobile - card, amount and CVV, nothing else competing for attention.
Built in a week. Shipped inside two banks.
Designed to look like it belonged to the bank first - Converj second.
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